15 days ago by Michelle Damico

“How do I use PR to… Get more customers? Grow my business? Stand out from the competition? Inject new life into my online presence? Almost every week, small business people and entrepreneurs ask me how can PR build your customer base and grow your business? It doesn’t happen overnight, unless you’re ...

Michelle Damico Communications - michelledamico.com · 5 references

38 days ago by Phillip Nones

There’s an interesting new study just published that gives us interesting clues about what B-to-B marketers are doing in content creation. The B2B Content Marketing: 2012 Benchmarks, Budgets & Trends study is a joint research effort of the Content Marketing Institute and marketing information resour ...

Nones Notes - nonesnotes.wordpress.com · Rank: 175,378 · 2 references

65 days ago by Kelly Powell

INTEGRATION, INTEGRATION, INTEGRATION. When done right, mobile can be one of the most effective mechanisms in a marketer’s toolbox — just consider, who gets a text message and doesn’t open and read it? However, it would be foolish to think that mobile can reach its full potential without the influen ...

Undercurrent - blog.tworiversmarketing.com · 3 references

66 days ago by Rhonda Sanderson

Oh those mean bankers. What ARE they doing every day? Did you ever look at someone at work or in a post office and say to yourself "what DO they do all day"? Yeah well that's what I am asking along with millions of others. I will briefly repeat a story I posted last year--we bought an office--it was ...

72 days ago by Kelly Powell

BE CONCISE. With mobile, shorter is better — your customers will use their Kindles if they want to read a novel. As a general rule, marketers should aim to get the main point across in one mobile screen length above the fold, which requires a finely focused messaging strategy. SMS lends itself nicel ...

Undercurrent - blog.tworiversmarketing.com · 3 references

81 days ago by shaasz

Stellen Sie sich vor, Außendienstmitarbeiter präsentieren Ihre Produkte und Dienstleistungen nicht mehr via Laptop, Unterlagen oder gar über Muster, sondern auf dem Touchscreen ihres mobilen Endgerätes – unmittelbar, interaktiv und innovativ. Und damit noch nicht genug: Auch interaktive Bedienungsan ...

TWT Blog - twt.de/news/blog · 4 references

83 days ago by Vanessa Bright

Though marketers seem to be talking about community management for a few years, there are some changes in these conversations. Interesting – community management is now discussed seriously (good), but there is no dramatic distinction between b-to-c and b-to-b yet in the conversations (can be better ...

Interactive Snack - interactivesnack.wordpress.com · 10 references

93 days ago by Rhonda Sanderson

How fun to see business booming again--at least it appears so in much of the franchise sector. Nov 4th-6th at the LA Convention Center we saw all different types of people walking through the hall. The LA Times, LaOpinion, FoxBusiness.com and Univision all showed up to talk to the exhibitors and see ...

93 days ago by Liz Lynch

The calendar reads 11/11/11 this Friday and for many, it's considered a lucky date. Marketers are certainly hoping it is lucky for them and are creating promotions based on the...

The Relevant Marketer - therelevantmarketer.com · 6 references

93 days ago by Kelly Powell

KEEP IT RELEVANT. It’s really a marketer’s dream when you think about it — through mobile, customers are now beginning to knowingly and openly grant permission to allow branded messages into their most personal information channel. Advertisers can craft a marketing message, hit “send,” and within se ...

Undercurrent - blog.tworiversmarketing.com · 3 references