17 days ago by Joakim Ditlev

Efter den nylige ordkrig mellem fløjene fra inbound marketing og content marketing for et par måneder siden, var der lagt i kakkelovnen til en god debat til aftenens marketing webinar. Panelet på The Great Marketing Conversation bugnede med velkendte marketingeksperter. De havde guldkorn med men ing ...

Content Marketing - contentmarketing.dk

35 days ago

Since its inception, the B2B Marketing Zone has been the one place to catch up on all the latest posts from the leading B2B bloggers, writers like Brian Carroll, Chris Abraham, Ambal Balakrishnan, Ardath Albee and many more. Over time, the site has evolved and added new features to enhance its value ...

Webbiquity | B2B Marketing ... - webbiquity.com · Rank: 130,703 · 139 references

38 days ago

Social media, content aggregation and curation, user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cyc ...

Webbiquity | B2B Marketing ... - webbiquity.com · Rank: 130,703 · 139 references

52 days ago by Guest

Today’s guest post is written by Ardath Albee. I was invited to join the panel of a roundtable over on Focus last week to share my thoughts on what B2B marketers learned in 2011 and make a few “bold” predictions about what’s coming at them in 2012. I was joined by Adam Needles, Michael Brenner and C ...

Spin Sucks - spinsucks.com · Rank: 3,300 · 491 references

116 days ago by Adam Needles

On September 19, my first book, Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model, was released on Amazon. I can honestly say it was a very cool moment in my own personal and professional life, and I am thankful for so many who have helped make this proj ...

Propelling Brands - propellingbrands.wordpress.com · 34 references

136 days ago by Brian Kardon

by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing. And for young marketers just entering the job market – or eve ...

It's All About Revenue: ... - blog.eloqua.com · Rank: 12,741 · 147 references

154 days ago by Lee Odden

One of the sessions I was most looking forward to at Content Marketing World was one given by Ardath Albee @ardath421 CEO of Marketing Interactions ( blog) and Author of eMarketing Strategies for the Complex Sale. It’s one thing to create a content marketing strategy, it’s another thing to execute i ...

Online Marketing Blog - toprankblog.com · Rank: 3,669 · 3516 references

163 days ago by Matt West

Today’s the first big day at Dreamforce and we’re really excited about all that’s going on. The energy at the show’s great this year and we’ve already had some really great interactions with customers and other show attendees. Today, we’re kicking off the Genius B2B Marketing Lab, which all are invi ...

Marketing Genius Blog - genius.com/marketinggeniusblog · 139 references

170 days ago by Lisa Gerber

Today’s post is written by Lisa Gerber. Last week Marijean Jaggers invited me to guest blog about A Day in the Life of a Chief Content Officer. I mentioned our editorial calendar spreadsheet which is pivotal to any content marketing strategy, and thus, my job. It drew a lot of questions, the most po ...

Spin Sucks - spinsucks.com · Rank: 3,300 · 491 references

214 days ago by editor

From Monday, July 11, through Friday, July 15, Focus.com is presenting Focus B2B Marketing Week, rolling out a bunch of webinars and roundtable panels that will bring together the top experts in their fields to discuss the state of B2B marketing today. Couple things to note: Wednesday at 10 am PT is ...

The Funnelholic - funnelholic.com · Rank: 146,065 · 97 references