10 days ago by Rick Braddy

ALL BUYERS ARE LIARS The Stories We Tell Ourselves to Get What We Want Whenever we buy something we want (vs. just what we need), we lie to ourselves about the reasons we need it and what it will do for us. These little stories we tell ourselves help us justify our own selfish need to get what we wa ...

ConXentric.com Blog - conxentric.com/blog · Rank: 195,337 · 4 references

14 days ago by toddthebrawn

Seth Godin has an amazing post, yet again. He never ceases to amaze. In the past when an information medium was invented it was built by marketing. Advertising has supported every information medium since the inception of radio, newspapers, and television. When a specific medium was invented markete ...

The Naked Entrepreneurs - thenakedentrepreneurs.com · 2 references

26 days ago by admin

Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and wa ...

Niche Marketers - nichemarketeers.com

35 days ago by Peter Beck

I want to preface this with something I should have said a long time ago: All posts reflect my own opinions, not those of anyone I’ve had the good fortune to learn from, work with, and otherwise spend time around. It could hardly be otherwise with my own blog. But addressing folks in healthcare, you ...

The EMR/EHR Show: Making ... - medicalrecordshow.com · 8 references

38 days ago by Bob Morris

Seth Godin Godin is a bestselling author, entrepreneur and agent of change. An author of twelve books that have been bestsellers around the world, his most recent include Tribes, The Dip, and Meatball Sundae. Others include Free Prize Inside, All Marketers Are Liars, Permission Marketing, Unleashing ...

First Friday Book Synopsis - ffbsccn.wordpress.com · Rank: 43,536 · 15 references

44 days ago by cshakari

I just finished Seth Godin’s book “All Marketers Are Liars” I gotta say, it wasn’t particularly moving… If you are a newly-minted marketing professional, it is a great starting point… Godin talks about the power of “telling authentic stories that speak to a particular audience’s world views…” and ab ...

Shakarian Blog - shakarian.wordpress.com

80 days ago by Jason Surguine

It seems like everyone is afraid of The Man these days. In this age of solo web entrepreneurs like Tim Ferris with his Four Hour Work Week, Seth Godin telling you All Marketers are Liars and Small is the New Big, and Chris Brogan telling you to Develop a Strong Personal Brand, it’s quite easy to bel ...

Jaybot7 : Jason Surguine : ... - jaybot7.com/blog · Rank: 152,321 · 1 reference

88 days ago by Tim Berry

There can be great truth in stories. People have communicated in stories from the very beginning. We use stories to tell about God, family, each other, and business. Stories can be true or false by the message they carry, not just what happens in the story. Fables, parables, short stories … think ab ...

Tim Berry's Blog - ... - timberry.bplans.com · Rank: 57,242 · 177 references

118 days ago by Christopher Ross

I’ve been spending a lot more time in the “real world” this summer and enjoying the sun which has given me a new appreciation for why I spend some much time in the air conditioned bliss of my office but more to the point, I’ve been reading a lot of great books (they’re like PDF’s but made with veget ...

Christopher Ross - thisismyurl.com · 52 references

163 days ago by Michael Bourne

I’ve been re-reading the Seth Godin classic “ All Marketers Are Liars” and, while it was written before social media gained such prominence, I’ve found it no less compelling today because of the valuable lessons he imparts. Godin’s point wasn’t that marketers are really liars, but that consumers cho ...

mullen.com - mullen.com · Rank: 6,795 · 76 references