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1 day ago by Michael Bourne

I’ve been re-reading the Seth Godin classic “ All Marketers Are Liars” and, while it was written before social media gained such prominence, I’ve found it no less compelling today because of the valuable lessons he imparts. Godin’s point wasn’t that marketers are really liars, but that consumers cho ...

mullen.com - mullen.com · Rank: 158,639 · 6 references

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6 days ago by Anand

A question posed to me by one of my chat mates. To answer that question, you need to know the chat we had before the question. He: Hi Anand Me: Hi He: So, what do you do? Me: I am into Internet Marketing He: So, you are a liar? Reminded me of the popular book by Seth Godin and a similarly popular pr ...

TheAnand - theanand.com/blog · Rank: 128,382 · 46 references

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9 days ago by New Age Health

What the Best eBay Sellers Realize “[The best marketers] realize that whatever is being sold (a religion, a candidate, a widget, a service) is being purchased because it creates an emotional want, not because it fills a simple need.” This from Seth Godin’s “ All Marketers are Liars .” I ran through ...

New Age Health Site - newagehealthsite.com

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21 days ago by The Economicist

Because a major function of this blog is to share content, I’ve decided to make this list of blogs that I’ve found useful, entertaining, or otherwise interesting. If this takes off, I’ll make more in the future. Today, though, my theme is a list of blogs by authors. In addition to videos of their pr ...

The Economicist - theeconomicist.wordpress.com

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86 days ago by toddthebrawn

I came across this article today that was talking about Yelp and the issues they have with their site allowing user generated reviews (not always accurate or good). It made me think about how we should address our clients, talk to them, not only when things are great and everyone is happy, but also ...

The Naked Entrepreneurs - thenakedentrepreneurs.com

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92 days ago by 9 INCH MARKETING

9 inch axiom - Storytelling ‘People respond to stories. The ability for your marketing to tell a story is vital in capturing the mind and the heart of your consumer’ American novelist Reynolds Price once said: “A need to tell and hear stories is essential to the species Homo sapiens–second in necess ...

9 INCH MARKETING - 9inchmarketing.com · 3 references

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126 days ago by sarabethjones

So last night I was part of a marketing research group. You know, a focus group. A long time ago I got put into a database for such things, and they call every once in a while to see if I want to take part in some study or other. Usually I get disqualified because the husband works in marketing. But ...

the dramatic - thedramatic.com · Rank: 101,390 · 10 references

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126 days ago by tsufit

My copy of David Meerman Scott’s new book, World Wide Rave arrived in the mail a few days ago and I must admit, I was puzzled by the size of the envelope. Pretty skinny, nothing like, the one that carried Guy Kawasaki’s Reality Check a few weeks ago. I opened the envelope and I was in love. Somethin ...

Step Into The Spotlight! - tsufit.com/blog · 8 references

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132 days ago by Christopher Ross

[Online Marketers] are selfish and in a hurry. They have hubris. They think other people care about them, when they don’t. They believe that pursuit of their goals (usually profit) gives them some sort of right to interrupt, lie or cheat.

Christopher Ross - thisismyurl.com · Rank: 3,954 · 44 references

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137 days ago by Sincere Lee

“WARNING: If you want a narrative and lots of research, you’re in the wrong place. But I’m betting you don’t need another dense business book. What you need is a small prod or perhaps a friendly whack. And maybe a few ideas you can really run with. Have fun.” Seth Godin, one of today’s most influent ...

Steps to Success for My ... - stepstosuccessformyfriends.blogspot.com