5 days ago by cshakari

I just finished Seth Godin’s book “All Marketers Are Liars” I gotta say, it wasn’t particularly moving… If you are a newly-minted marketing professional, it is a great starting point… Godin talks about the power of “telling authentic stories that speak to a particular audience’s world views…” and ab ...

Shakarian Blog - shakarian.wordpress.com

42 days ago by Jason Surguine

It seems like everyone is afraid of The Man these days. In this age of solo web entrepreneurs like Tim Ferris with his Four Hour Work Week, Seth Godin telling you All Marketers are Liars and Small is the New Big, and Chris Brogan telling you to Develop a Strong Personal Brand, it’s quite easy to bel ...

Jaybot7 : Jason Surguine : ... - jaybot7.com/blog · Rank: 166,403

50 days ago by Tim Berry

There can be great truth in stories. People have communicated in stories from the very beginning. We use stories to tell about God, family, each other, and business. Stories can be true or false by the message they carry, not just what happens in the story. Fables, parables, short stories … think ab ...

Tim Berry's Blog - ... - timberry.bplans.com · Rank: 35,075 · 168 references

80 days ago by Christopher Ross

I’ve been spending a lot more time in the “real world” this summer and enjoying the sun which has given me a new appreciation for why I spend some much time in the air conditioned bliss of my office but more to the point, I’ve been reading a lot of great books (they’re like PDF’s but made with veget ...

Christopher Ross - thisismyurl.com · 52 references

125 days ago by Michael Bourne

I’ve been re-reading the Seth Godin classic “ All Marketers Are Liars” and, while it was written before social media gained such prominence, I’ve found it no less compelling today because of the valuable lessons he imparts. Godin’s point wasn’t that marketers are really liars, but that consumers cho ...

mullen.com - mullen.com · Rank: 18,601 · 56 references

125 days ago by Michael Bourne

I’ve been re-reading the Seth Godin classic “ All Marketers Are Liars” and, while it was written before social media gained such prominence, I’ve found it no less compelling today because of the valuable lessons he imparts. Godin’s point wasn’t that marketers are really liars, but that consumers cho ...

Bourne Social - bournesocial.com · 4 references

130 days ago by Anand

A question posed to me by one of my chat mates. To answer that question, you need to know the chat we had before the question. He: Hi Anand Me: Hi He: So, what do you do? Me: I am into Internet Marketing He: So, you are a liar? Reminded me of the popular book by Seth Godin and a similarly popular pr ...

TheAnand - theanand.com/blog · Rank: 128,166 · 47 references

133 days ago by New Age Health

What the Best eBay Sellers Realize “[The best marketers] realize that whatever is being sold (a religion, a candidate, a widget, a service) is being purchased because it creates an emotional want, not because it fills a simple need.” This from Seth Godin’s “ All Marketers are Liars .” I ran through ...

New Age Health Site - newagehealthsite.com

145 days ago by The Economicist

Because a major function of this blog is to share content, I’ve decided to make this list of blogs that I’ve found useful, entertaining, or otherwise interesting. If this takes off, I’ll make more in the future. Today, though, my theme is a list of blogs by authors. In addition to videos of their pr ...

The Economicist - theeconomicist.wordpress.com

210 days ago by toddthebrawn

I came across this article today that was talking about Yelp and the issues they have with their site allowing user generated reviews (not always accurate or good). It made me think about how we should address our clients, talk to them, not only when things are great and everyone is happy, but also ...

The Naked Entrepreneurs - thenakedentrepreneurs.com