34 days ago

“The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent “Natural Born Clickers” study from ComScore and media agency Starcom (NB: based on US data)” - Barely Anybody Clicks On ...

Infoneer.net - infoneer.net · Rank: 14,874 · 15 references

66 days ago by mary

(Short Answer: Don’t carry an AmEx card.) I continue to marvel at the total disconnect between Big Clueless Companies’ marketing words and their actions. AmEx has got to be one of the most clueless…and that’s saying something. Yesterday, there was a full-page ad in the NYT (which costs about a bazil ...

Mary Schmidt Marketing ... - maryschmidt.com · Rank: 86,052 · 145 references

71 days ago by mary

(Recommended from my bookshelf: Is Sex Necessary? By James Thurber and E. B. White, first published in 1929, with illustrations by Thurber…oh now, stop that. This is THURBER.) Don Draper: What do women want? Roger: Who cares? - Mad Men …and so it goes (or went)… This morning I riffed/ranted re marke ...

Mary Schmidt Marketing ... - maryschmidt.com · Rank: 86,052 · 145 references

72 days ago by mary

Yes, Yes, I know. I usually rant against scams and scammers. So many marketing ploys (such as Dawn’s commercials) are heartless plays to get to our wallets through our hearts. That said, one “scam” that works for me - personally and as a marketer - is the National Wildlife Federation’s “Backyard Wil ...

Mary Schmidt Marketing ... - maryschmidt.com · Rank: 86,052 · 145 references

95 days ago by admin

“Think of us like an e-commerce business,” says Keith Rabois, Slide’s vice president of strategy and business development. Internet Start-Ups Diversify Their Business Models – WSJ.com Keith Rabois of Slide means e-commerce in terms of virtual goods. This may make sense internationally, especially As ...

Digital Ian - ianrosenwach.com

102 days ago by admin

The Yahoo-Microsoft deal is finally sealed. The first part that jumped out at me is the 10 year agreement. 10 years is a LIFETIME in search. The market is going to change, and this partnership does not guarantee a long-term, formidable Google competitor. If Yahoo and MSFT don’t enhance their core pr ...

Digital Ian - ianrosenwach.com

186 days ago

The Persuaders: Frontline Documentary w/ Douglas Rushkoff: buffleheadcabin: pieto: In “The Persuaders,” Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and public relations. To cut through mass-media clutter and to overcome consumers’ growing resist ...

LedgerGermane - ledgergermane.com · Rank: 48,551 · 21 references

193 days ago

Riva Amazing. Fandango took us here today and basically we had thee most amazing proscuitto & mozzarella appetizer and I got the seared salmon citrus salad. They have an extensive pizza menu that looks delish and I had a bite of their chicken panini and it was awesome. I shall be back.

daily junk la - dailyjunkla.com · 5 references

496 days ago by ichatmedia

Search marketing hub site SEOmoz recently released the results of a survey of more than 3,000 search marketers covering demographics, practices, tools used and other topics. Their article, The SEO Industry Survey Results, by SEOmoz staff members Nick Gerner, Rebecca Kelley, Jeff Pollard and Rand Fis ...

Marketing Tools - ichatmarketingtools.com