16 hours ago by AWSC

We love Instagram. And Pinterest. And Twitter. And it is clear that we love advertising and all of the cool stuff people are passionate about. From the mundane to the flat-out amazing, we dig seeing what advertising folk snap and share. So we decided to create a little something around it: A Day In ...

Advertising Week Blog - advertisingweek.com/blog · 6 references

23 hours ago by AWSC

By LISA MABE Your brand may not be the hottest on the shelf, but that doesn’t mean that a great product can’t still win with consumers. Even a brand in a low-interest category like vacuum cleaners, for example, can still make themselves relevant in the lives of consumers. Just as people often do in ...

Advertising Week Blog - advertisingweek.com/blog · 6 references

1 day ago by AWSC

By ANDREW BEVAN So far, throughout the pursuit of my degree, there has been a large focus on analysing visuals. This ranges from looking at all of the potentially obvious things in an ad — like grass meaning fresh — to seeking the symbolism behind ensemble cows wearing YMCA outfits (yes, it happened ...

Advertising Week Blog - advertisingweek.com/blog · 6 references

2 days ago by AWSC

[ View the story "#awscchat Chapter 13: On Meaningful vs. Effective Communication" on Storify]

Advertising Week Blog - advertisingweek.com/blog · 6 references

2 days ago by AWSC

By HARRY AOKI One of my favourite sections of Ad Age is Agency Digs, where both advertising insiders and outsiders can see where campaigns and Internet memes are born. Recently, Ad Age named TBWA Hakuhodo the International Agency of the Year. This news, as well a healthy dose of TBWA stalking, led m ...

Advertising Week Blog - advertisingweek.com/blog · 6 references

3 days ago by AWSC

By SASHA FLYNN The question that filled the room on the night of the “What Makes Brands Cool?” roundtable was a two-parter: What does it take to be considered “cool”? Was such an idea subjective or objective? And the overwhelming consensus at the core of creating “cool” for brands is that creators m ...

Advertising Week Blog - advertisingweek.com/blog · 6 references

4 days ago by AWSC

Editor’s note: The answers to the following questions are a compilation of Charlotte and Danny’s shared passions for The Orchard, The Pitch and the connection points between advertising university students and their respective futures in the industry. By CHLOE DeMARS With CHARLOTTE HUGH and DANNY PA ...

Advertising Week Blog - advertisingweek.com/blog · 6 references

9 days ago by AWSC

[ View the story "#awscchat Chapter 12: On Fear" on Storify]

Advertising Week Blog - advertisingweek.com/blog · 6 references

9 days ago by AWSC

By STEPHANIE GRAYSON Bad pun aside, there sincerely were a “healthy amount” of takeaways from the January 26th BDI Mobile Health Communications event in Manhattan, and not only for pharma folks and medical professionals. I had a feeling when I first saw the agenda and list of roundtable topics that ...

Advertising Week Blog - advertisingweek.com/blog · 6 references

14 days ago by Chris Breikss

Our first Ad Week Toronto event on Tuesday, January 24th was the Ipsos Most Influential Brands in Canada presentation by Ipsos Reid President Market Research Canada East Steve Levy. ** Please excuse the graphic, I took a photo of the list with my iPhone and have not been able to find the complete li ...

6S Marketing Blog - 6smarketing.com · Rank: 78,587 · 74 references